Alaffia Skin Care –Remarkable Product and Story
Here’s a skin care line with a great product AND a great story. I was reminded of this brand the other day when I encountered, way in the back of my bathroom cabinet, a nearly empty bottle of the wonderful Shea Butter moisturizing lotion which had been given to me by the wonderful Jennifer at J & P Yoga. Greatest lotion ever. Let me tell you about this company.
Alaffia’s Sustainable Skin Care line is based on community empowerment AND Shea Butter. But let’s get our Shea Butters straight. This is NOT of the refined type that we find in most commercial beauty products. The refined Shea Butter, like any other refined product, has been robbed of its nutritive, effective and healthful properties. Indeed, Alaffia uses only UNREFINED handcrafted Shea Butter, the type that provides maximum protection and hydration, has not been altered in any way and contains no added chemicals, preservatives or dyes. Shea Butter has been used for centuries in Africa and in its unrefined form has been found to help to protect skin against climate and UV aggressions, prevent wrinkle formation, soothe irritated and chapped skin, and moisturize the skin. Shea Butter also enhances cell regeneration and capillary circulation, which helps prevent and minimize stretch marks, inflammations, and scarring.
Unrefined Shea Butter is the common thread in all of Alaffia’s beauty care products which include face cleansers, toners and moisturizers, body and hair care products as well as pure, handcrafted Shea Butter.
The products are outstanding and so it Alaffia’s mission. Or should I say missionS. Read the founder’s story here to get a better feel for the importance of the work that this company is doing.
We firmly believe that it is our duty as educated, healthy, and determined individuals to take advantage of information and communication to work towards bettering the conditions of people and communities who are not so advantaged. We also understand that truly eradicating poverty, gender inequality or environmental collapse requires cooperation and action by all levels of society – individuals, governments, organizations of every scope and scale. However, until this occurs, we have pledged our lives to what we can do – helping our communities in central Togo sustain themselves through the fair trade of their indigenous resource – shea butter.
This mission is enforced through the sale of a product that is not only environmentally sustainable, but is also Fair Trade certified AND that has a community empowerment program implemented through education and women’s cooperatives … among other effort! That’s quite an agenda but it’s not all just talk. Alaffia is really doing all this. Read about their programs here.
I already said “remarkable”, yes?