FINDS & GIFTS

Life more stylish: Ideas & resources for great gift giving and unique shopping.

Clever Finds

Unique finds to make the little things in our daily routine more convenient & fun.

EATING

Life more delicious: Ideas & resources for cooking, entertaining, dining & raw foods.

GROWING

Life more meaningful: Thoughts & resources to help find a deeper meaning.

GOING GREEN

Life more ecological: Products & resources to become more green.

Home » Archive

Articles in the Clever Advertising Category

Clever Advertising, Video »

[6 Jan 2010 | 5 Comments | ]
“The Man Who Walked Around The World”

I’m not a scotch drinker – and perhaps, neither are you – but I am an admirer of creative, brilliantly executed advertising. So, I thought I’d share this remarkable advertisement for Johnnie Walker Scotch Whiskey.
It stars Robert Carlyle who delivers an incredible six minutes monologue in a single take, while interacting with various props lined up along his (must be) mile-long walk as he recounts the history of the Johnnie Walker brand.
“The Man Who Walked Around The World” is truly a masterful production that demonstrates some agencies still know how to make a brilliant commercial with impeccable craftsmanship and storytelling [...]


Read the full story »

Clever Advertising, Video »

[3 Dec 2009 | No Comment | ]
“Give it a Ponder” Campaign – For Teens & T/Sexting

With cyberbullying and sexting now a growing problem is schools (and tragically, a confirmed second sexting related suicide), LG Electronics has just launched a public service announcement campaign called “Give it a Ponder”.
“The webisodes feature a beardless James Lipton (Inside the Actors Studio) who encourages teens to Give It A Ponder while caught up in the excitement of certain situations such as sexting, or texting a hurtful rumor… At the heart of the campaign is the iconic symbol of the Ponder Beard…”

Excellent, because most kids are not aware of the consequences of spreading harmful rumors and/or of sending sexually explicit [...]


Read the full story »

Clever Advertising »

[21 Nov 2009 | 4 Comments | ]
For Your Amusement: Another Great Ad Spot

This great ad spot by Method: “You deserve to know what chemicals are in your cleaners. Support the Household Product Labeling Acts”.  No kidding. Dirty and perverted cleaning residue.


Read the full story »

Clever Advertising, Favorite Causes »

[4 Nov 2009 | No Comment | ]
Feel Good Ripple. With a Bank?

Financial institutions in the US has been battered and vilified. Better banking practices in Canada have prevented a meltdown over there. Even so, one institution up North, Servus, is still looking to build good will… and feel good ripples.
Indeed, this great campaign for Feel Good banking by Servus, a Canadian credit union “was developed to inspire everyone to make a positive impact in their community – today and into the future.  It’s the credit union way of creating harmonious communities and sharing our cooperative beliefs.”

They’re too modest. They are not mentioning anywhere on their website that, to get this process [...]


Read the full story »

Clever Advertising »

[29 Oct 2009 | 3 Comments | ]
Daffy’s Dance

I love a good advertising campaign. The video that you see below is actually a “live performance advertisement”, which was performed in front of a live, unsuspecting movie-going audience.

The message is clear: so many inexpensive clothing pieces that you can afford to …Go a Little Crazy! This technique is called “marketing disruption”. If advertising was always this entertaining, I’d be ok with being disrupted at any time. Hear the audience cheer at the performance.
I think that Daffy’s brand was beautifully captured in this buzz-building “ad” and makes me greatly regret that Daffy’s doesn’t have a Chicago location (Yet?). Take a [...]


Read the full story »

Clever Advertising, Video »

[21 Oct 2009 | No Comment | ]
The Garbage Monster

A French campaign helps us to visualize the amount of garbage that every person produces in a year. That’s approximately 390kg or just under 900 lbs per person. An illustration is worth a thousand words indeed.


Read the full story »

Clever Advertising, Video »

[31 Aug 2009 | No Comment | ]
Unicef Ad for TapProject.org

An “Ads of the World” July 2009 Winner. Certainly gets the point across.

Check out the cause here.


Read the full story »

Clever Advertising, Video »

[20 Jul 2009 | One Comment | ]
Commemorative Ad by Olympus – Brilliant

Here is one fantastic stop motion ad for Olympus cameras. I can’t even begin to phantom the estimate of hours of planning, shooting, editing to put this piece together. Brilliant.


Read the full story »

Clever Advertising »

[4 Jun 2009 | No Comment | ]
Kia Soul Campaign

I love this campaign for the new Kia Soul. Word-free advertisements are always the best way to connect. Here the imagery indicates that the Soul is not just another fish in the sea, another pawn in the game, another… you get it. The accompanying website is pretty cute too. And the car’s ok. Baaaaahhh!


Read the full story »

Clever Advertising »

[18 May 2009 | No Comment | ]

Bee.tv promo with the tagline “All the emotions in life in one channel”.  Nicely engaging and makes me want to find out more about the product. Works.


Read the full story »