The Succulent Wife » Clever Advertising

“The Man Who Walked Around The World”

The Succulent Wife — Wed, 06 Jan 2010 12:47:12 +0000

I’m not a scotch drinker – and perhaps, neither are you – but I am an admirer of creative, brilliantly executed advertising. So, I thought I’d share this remarkable advertisement for Johnnie Walker Scotch Whiskey.

It stars Robert Carlyle who delivers an incredible six minutes monologue in a single take, while interacting with various props lined up along his (must be) mile-long walk as he recounts the history of the Johnnie Walker brand.

“The Man Who Walked Around The World” is truly a masterful production that demonstrates some agencies still know how to make a brilliant commercial with impeccable craftsmanship and storytelling skill…” — AdWeek

Click here to view the embedded video.

Impeccable. I hope you enjoy it.

“Give it a Ponder” Campaign – For Teens & T/Sexting

The Succulent Wife — Thu, 03 Dec 2009 12:56:10 +0000

With cyberbullying and sexting now a growing problem is schools (and tragically, a confirmed second sexting related suicide), LG Electronics has just launched a public service announcement campaign called “Give it a Ponder”.

“The webisodes feature a beardless James Lipton (Inside the Actors Studio) who encourages teens to Give It A Ponder while caught up in the excitement of certain situations such as sexting, or texting a hurtful rumor… At the heart of the campaign is the iconic symbol of the Ponder Beard…”

Excellent, because most kids are not aware of the consequences of spreading harmful rumors and/or of sending sexually explicit photos via the interwebs. I’m not sure that tweens and teens will relate to James Lipton and the beard thing (though we know that mustaches & beards are of the moment), but it’s wonderful to see that LG Mobile has stepped up to the plate to raise awareness about the problem. The campaign does a great job of communicating through all the social networks, emulating how our young people communicate. Worth watching.

Click here to view the embedded video.

All Give it a Ponder clips and the print campaign can be seen from this page.

For Your Amusement: Another Great Ad Spot

The Succulent Wife — Sat, 21 Nov 2009 15:15:34 +0000

This great ad spot by Method: “You deserve to know what chemicals are in your cleaners. Support the Household Product Labeling Acts”. No kidding. Dirty and perverted cleaning residue.

Click here to view the embedded video.

Feel Good Ripple. With a Bank?

The Succulent Wife — Wed, 04 Nov 2009 15:37:05 +0000

Financial institutions in the US has been battered and vilified. Better banking practices in Canada have prevented a meltdown over there. Even so, one institution up North, Servus, is still looking to build good will… and feel good ripples.

Indeed, this great campaign for Feel Good banking by Servus, a Canadian credit union “was developed to inspire everyone to make a positive impact in their community – today and into the future. It’s the credit union way of creating harmonious communities and sharing our cooperative beliefs.”

They’re too modest. They are not mentioning anywhere on their website that, to get this process started, they actually distributed $200,000 in $10 bills, on the condition that the recipient use it “to do something nice for someone else”. The FeelGoodRipple website reports on the $10 donation stories, and there are lots of “Pay it Forward” good feelings in there.

Something to learn from Canada, eh?

Daffy’s Dance

The Succulent Wife — Thu, 29 Oct 2009 12:52:24 +0000

I love a good advertising campaign. The video that you see below is actually a “live performance advertisement”, which was performed in front of a live, unsuspecting movie-going audience.

Click here to view the embedded video.

The message is clear: so many inexpensive clothing pieces that you can afford to …Go a Little Crazy! This technique is called “marketing disruption”. If advertising was always this entertaining, I’d be ok with being disrupted at any time. Hear the audience cheer at the performance.

I think that Daffy’s brand was beautifully captured in this buzz-building “ad” and makes me greatly regret that Daffy’s doesn’t have a Chicago location (Yet?). Take a look at their website which is equally interesting.

The Garbage Monster

The Succulent Wife — Wed, 21 Oct 2009 13:26:31 +0000

A French campaign helps us to visualize the amount of garbage that every person produces in a year. That’s approximately 390kg or just under 900 lbs per person. An illustration is worth a thousand words indeed.

Click here to view the embedded video.

Unicef Ad for TapProject.org

The Succulent Wife — Mon, 31 Aug 2009 14:01:51 +0000

An “Ads of the World” July 2009 Winner. Certainly gets the point across.

Check out the cause here.

Commemorative Ad by Olympus – Brilliant

The Succulent Wife — Tue, 21 Jul 2009 03:11:53 +0000

Here is one fantastic stop motion ad for Olympus cameras. I can’t even begin to phantom the estimate of hours of planning, shooting, editing to put this piece together. Brilliant.

Kia Soul Campaign

The Succulent Wife — Thu, 04 Jun 2009 14:37:12 +0000

I love this campaign for the new Kia Soul. Word-free advertisements are always the best way to connect. Here the imagery indicates that the Soul is not just another fish in the sea, another pawn in the game, another… you get it. The accompanying website is pretty cute too. And the car’s ok. Baaaaahhh!

Bee.TV Ad. Got my Attention

The Succulent Wife — Tue, 19 May 2009 03:42:23 +0000

Bee.tv promo with the tagline “All the emotions in life in one channel”. Nicely engaging and makes me want to find out more about the product. Works.

Click here to view the embedded video.