The sad state of our economy and our increased willingness to be good to Mother Earth has motivated us to think in new ways about our wardrobes. It’s a case of less is more. It’s a little bit of a scary notion for some of us, to think that maybe only one pair of shoes and less than a dozen garment pieces and and handful of accessories would suffice, but the merits of a minimalist wardrobe need to be considered.
A little over two years ago, we followed The Uniform Project where Sheena Matheiken chose to wear one single dress for [...]

One of my favorite branding author and guru, Martin Lindstrom (his latest book is “Buyology, Truth and Lies About Why We Buy”. See it in my Amazon favorites in the right column) has written a short & sweet article in Parade Magazine about the vagaries of shopping. The 5 tips that Lindstrom proposes in the article are derived from all the research performed in writing Buy*ology. Some of these points we “knew” subconsciously, others are fair warning for the vulnerable shopper:

Leave the Kids at Home: Yeah, you’ll end up putting stuff in your basket just to make them or keep [...]

If you are of my generation, you know JWT as the J. Walter Thompson Agency. They’ve been around, under one moniker or another since 1864 and are the world’s fourth largest agency.
Anyhoo, here are some of the things that they have pinpointed as the “To Watch” items of  2008. Interesting that poor Benazir Bhutto made the list.  Looks like JWT is on to something. Not sure what they mean by some of the terms listed here, like “sturking” or “women juggling men” (is that literal? a  movement??, what???), but we are we are bound to find out as the media [...]