Daffy’s Dance

29 October 2009 3 Comments

I love a good advertising campaign. The video that you see below is actually a “live performance advertisement”, which was performed in front of a live, unsuspecting movie-going audience.

The message is clear: so many inexpensive clothing pieces that you can afford to …Go a Little Crazy! This technique is called “marketing disruption”. If advertising was always this entertaining, I’d be ok with being disrupted at any time. Hear the audience cheer at the performance.

I think that Daffy’s brand was beautifully captured in this buzz-building “ad” and makes me greatly regret that Daffy’s doesn’t have a Chicago location (Yet?). Take a look at their website which is equally interesting.

3 Comments »

Anne on 29 October 2009 at 9:18 am

Thanks for sharing. They really had *my* attention, although I was so enamored with the dancing that I forgot this was about clothing! =)

Nancy on 29 October 2009 at 3:39 pm

Very entertaining. It worked for me; reminded me that Daffy’s, while not as close as some other places to shop, is just a 20 minute drive away.

AnneOnLife » Where Have I Been? on 29 October 2009 at 9:35 pm

[...] you to an interesting video posted over at The Succulent Wife’s Favorite Things. It is called Daffy’s Dance and is an advertisement, but very entertaining. I may go watch it again, [...]