Feel Good Ripple. With a Bank?

Financial institutions in the US has been battered and vilified. Better banking practices in Canada have prevented a meltdown over there. Even so, one institution up North, Servus, is still looking to build good will… and feel good ripples.

Indeed, this great campaign for Feel Good banking by Servus, a Canadian credit union “was developed to inspire everyone to make a positive impact in their community – today and into the future.  It’s the credit union way of creating harmonious communities and sharing our cooperative beliefs.”

They’re too modest. They are not mentioning anywhere on their website that, to get this process started, they actually distributed $200,000 in $10 bills, on the condition that the recipient use it “to do something nice for someone else”. The FeelGoodRipple website reports on the $10 donation stories, and there are lots of “Pay it Forward” good feelings in there.

Something to learn from Canada, eh?