“Give it a Ponder” Campaign – For Teens & T/Sexting

With cyberbullying and sexting now a growing problem is schools (and tragically, a confirmed second sexting related suicide), LG Electronics has just launched a public service announcement campaign called “Give it a Ponder”.

“The webisodes feature a beardless James Lipton (Inside the Actors Studio) who encourages teens to Give It A Ponder while caught up in the excitement of certain situations such as sexting, or texting a hurtful rumor… At the heart of the campaign is the iconic symbol of the Ponder Beard…”

Excellent, because most kids are not aware of the consequences of spreading harmful rumors and/or of sending sexually explicit photos via the interwebs. I’m not sure that tweens and teens will relate to James Lipton and the beard thing (though we know that mustaches & beards are of the moment), but it’s wonderful to see that LG Mobile has stepped up to the plate to raise awareness about the problem. The campaign does a great job of communicating through all the social networks, emulating how our young people communicate. Worth watching.

All Give it a Ponder clips and the print campaign can be seen from this page.