InnocentKids.co.uk – Adorable Children’s Website

Developed for the Innocent Smoothies kid audience, this site is adorably… innocent. I don’t think that we have Innocent Smoothies here in the U.S. but that does not prevent any kids on this site of the pond to visit this wholesome yet uber cool website.

It has everything from factoids (did you know that you will swallow 14 bugs in your sleep over the course of a year?), to recipes, games and experiments. My favorite element is the grown-up alert button that immediately switches the page over to a fabricated encyclopedia page. Yes,  go ahead and think that you can fool us parents.

Hope your wee ones enjoy! I’d say this is perfect healthy fun for kids ages 6 to 12.

I don’t need mention the obvious branding messages in the website. This InnocentKids.com site provides an unobtrusive and entertaining way for the younger set  to familiarize itself with the brand. It speaks authentically, in keeping with the brand’s tone of voice, so it passes my test.

Via if.psfk