LittleMissMatched Socks – Solution for the Lost Sock in the Wash
By Audrey van Petegem, Senior Editor
Over the holidays my family went to Downtown Disney, a street of restaurants and shops that links Disneyland, the Disneyland Resort and California Adventure Park, to have lunch. While we were walking around my daughters noticed a store, LittleMissMatched that featured vibrant socks in the window and asked if they could go in. Why not? They can always use more socks, their sock drawer being filled with orphan, non-matching socks. Much to my surprise (and delight!), I found out that LittleMissMatched doesn’t match socks either! All socks are sold in a pack of three non-matching socks. They are coordinated in either color or pattern, but not both, which makes them fun and creative to wear. These socks are not just for girls, but also for boys, babies and women (sorry men). Ankle, knee high, toes sock and more are all sold in three packs or gift packs of six, nine and twelve, perfect for birthday gifts.
This unconventional way of selling socks is what made this brand explode. The “nothing matches but anything goes” approach has worked well for the company which has expanded product lines to flip flops, boots, gloves and mittens, and scarves. Most recently, they have also launched a pajama line, bedding and bedroom furniture. They also have an apparel line specifically geared towards tweens, which coordinates in a very mismatched way.
This off-beat store has clearly become my daughters (and my) favorite store. So, no longer do I spend the time putting matching socks together (not that I really did this anyway) or worry about that sock that disappears in the wash. Thank you Little Mismatched for solving this age old problem. Check out LittleMissMatched.com for their online retail store.