Lululemon athetica Grand Opening at the Fashion Show Mall – Las Vegas

The long awaited lululemon store finally opened its first Las Vegas location last month and had its Grand Opening celebrations yesterday. Most of the activities were orchestrated by majordomo par excellence, Sue Kupka, the fab, fab, fab lululemon Community Coordinator.

It was one of the most engaging openings that I have ever attended, the whole celebration beginning with a session of Yoga Under the Cloud (the Cloud being the extravagant outdoor sun shading contraption that covers a plaza and faces The Strip, aka Las Vegas Blvd. (see it here). The whole event was totally in keeping with the lululemon’s manifesto, which besides promoting the benefits of yoga, also treated its guests to scrumptious food, networking opportunities, entertainment and glorious gift bags (more on that later…).

The absolutely delish food came from one of my favorite local spots Go Raw Café while the entertainment came in the form of the obligatory but always amusing Elvis & Marilyn impersonators. At least this Elvis could sing.  All the local yoga glitterati was there, including my very good friend, Ki Kosut and her son, Olivier David, both lululemon ambassadors. That would be them in the background photo.

But, for me, the most thrilling part of this event was that The Succulent Wife got to source the goodies that went into the gift bags. A few lucky people got bags filled with custom items designed for the occasion by The Succulent Wife’s artists. Among other things, Bread and Badger’s custom drinking glasses reflected yogic silhouettes, Lucky Accessories Little Reminder pendants displayed the lululemon logo and select words from the Manifesto, and Lady Guru’s affirmation greeting cards were a perfect tie-in. It was fun to see the delight of those who opened their bags on the spot.

In a future post, I will share with you what extraordinary “marketing” I am witnessing from lululemon. They have managed to engage their own staff & management team and customers beyond any that I have seen. Stay tuned for that commentary.

In the meanwhile, bravo lululemon for another fun experience!