Mock Opera…for Milk?

The Battle for Milkquarious is a new campaign from the California Milk Processor Board. It targets t(w)eenagers. I think that they totally nailed it. The online movie (don’t you dare call it a video) is kinda like a Rocky Horror Picture Show… for milk. I’m imagining the t(w)eens throwing around White Gold’s (the main character) lyrics or busting moves à la Strawberry Summers (the love interest) or Jug Life (the sidekick).

A fun pastiche that even had me cracking a smile every now and then. Too bad I keep seeing Ben Stiller in the starring role. The starring role is played by Joe Hursley with great slapstick aplomb.

Here’s a preview. See the “full length feature” here.

White gold for strong muscles, beautiful hair, nails and teeth. Yeah.