Paper Dolls The Digital Way

CAUTION: There is grave danger that the Looklet website will become addictive and suck all your time. Handle with a timer set at 30 minutes and lots of self-discipline.

I LOVE this new site! Looklet is “styling studio” where you and I can mix & match fashion styles to create all sorts of looks. I get to fantasize about what I’d wear if I were 6 feet tall and a size 0, or still in my 20′s and foolish again, or if about what I’d wear if I needed to attend a movie premiere. Ahhh, the fantasy. Meanwhile, I’m still in my pj’s.

Looklet is like playing with paper dolls, but for “adults” and with real fashions. The Looklet wardrobe features the latest trends by new and top designers and vintage boutiques. They also have contests where participants can build a look based around the prize item.

I don’t know what their revenue model is since they mention that they don’t sell anything on their site (Must be advertising revenue…). Still I really admire all the photography, styling and back-end work that went into making this application. Admirable. And fun.