Reduce Bottled Water Waste – FilterForGood.com

I’ve blogged about this before ( here and here among some of the posts) and it appears that there is no end in sight with this subject, the heartbreaking and wasteful use of water bottles. This latest campaign is highly visual. You might not be able to read the copy that says “Last year 14 million gallons of oil were consumed to make plastic water bottles”.

What bothers me more than having a hard time reading the copy (and having to think that NO ONE but a two year old drinks out of a water bottle with such spill results),  is that Brita, the company behind this campaign is not so upfront about… being behind this campaign. I don’t know what there is to hide. The Brita home water filtration system proposes a legitimate way for hardcore water bottle users to make a switch. Anyhow, I’m still glad to see that the volume of noise on the subject is escalating. This will hopefully show some results before it’s too late. FWIW, there is also a pledge that you can take to indicate your involvement in the cause. Go to the FilterForGood website for that.