Sugru – The Material for Hacking & Repairing Stuff

You will want to know about this product: Sugru sold out within 16 hours of its first release. It’s a new type of adhesive, a silicone that feels like Play-Doh and that forms a physical bond with the object that it’s stuck to. Kinda like the Tack adhesive putty, but on steroids. It’s flexible but strong, safe and easy to manipulate and to use. Shape it and let air dry. Perfect for hacks, repairs, customizations and repairs of all sorts of things. I can think of dozens of hacks just around my office. Here’s from the brilliant young mind who came up with this:

This is Jane. She’s from Ireland and she’s lovely. Jane was studying product design at RCA London when she had an idea: “I don’t want to buy new stuff all the time. I want to hack the stuff I already have so it works better for me.” So she phoned some clever materials scientists called Ian and Steve and together they invented an interesting new material for hacking things better. It’s called sugru and is a little bit brilliant.

Sugru in NOT available just yet. After that initial whirlwind success, the company stepped back to retool “properly” to meet current and furnish future demand. But do sign up here or follow on Twitter or Facebook to find out when the next batch will be released. Very soon, I hope.

Hacking. In a good way.