The Evolution of Floss

Seems like someone got a new marketing team… Mention “Waterpik” and I used to get visions of the water-spurting funny, tickly contraption that sat on the bathroom counter in the 1970’s (exactly like the one seen here). And then, as far as I was concerned, the company fell off the radar (no dentist ever recommended it again)… that is until they announced the SinuSense (wrote about that here).

And now, they are “rebranding” the Waterpik as the instrument for the “Evolution of floss”. I always thought that was exactly what the Waterpik was, a water flosser, but perhaps the company was never so clear on that? Or I just never paid attention? Anyhoo, smart move, given that that – gasp –  80% of Americans don’t floss and might now have more incentive to do so with a new, fun gadget like the new cordless water flosser: “The Waterpik® Water Flosser is clinically proven to be twice as effective as traditional string floss for improving gum health, plus it’s easy and pleasant to use.”

With two models with MSRP of $34.99 and $49.99, it sure seems like it would be a good investment. We found them for much less on Amazon, and Target, Kohl’s and Drugstore.com also carry the Waterpik brand. And, I think the kids might like it.