Cakestyle – Virtual Personal Fashion Shopping

As we reported here, Trunk Club, a “mail-order” personal shopping service for men's clothing is great solution for men who want to look good but hate (or don't have the time) to shop. But how about us women? It's – I know! – surprising to admit but many women, even the most coquette amongst us, don't revel in the shopping experience. Or we simply don't have the time. In my case, I don't enjoy the (dreaded) dressing room with the invariably unflattering lighting.

So here's a fun solution for the woman short on time but high on style: Cakestyle, a “virtual” personal shopping service.

Here’s how it works: once you’ve signed up, A Cakestylist will contact you to conduct a style interview to assess size, personal style and wardrobe needs. The stylist will then put together about five to six looks, including accessories (and some fab vintage jewelry finds) which are then demonstrated in a personalized video as the stylist walks through each look shown on the mannequin (here’s an example). Cakestyle brands include DVF, Vince, Eileen Fisher and Elie Tahari… Each box sent to the client contains about $2500 to $3000 worth of outfits and accessories, many of them being mix-and-match pieces to exponentially multiply the choice of outfits. Clients only keep what they love and return the rest (at no cost) with the conveniently included shipping label and packing tape.

Personally, I much prefer shopping from the comfort of my home. High style, low frustration.

Sharp Edges


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