Review of Madison Reed’s Root Touch up
Excerpt: With more and more grays popping up and looking to extend salon visits for that “single process” hair color at the roots, I tried the new “Root Touch Up” product by Madison Reed. I liked it a lot. Here's why.
My hair is getting more and more gray. It seems to me that the number of gray hairs are growing exponentially every day. I really, really respect the women who have the courage to “go gray” (and by the way, it is gray or grey??). I envy those who have a full head of well-maintained gray hair and I find it very beautiful, stylish even. And, though I find that coloring my hair is a drag (or I should say, having my hair colored, because I don't do it myself) and would love to go gray, I'm feeling stuck:
- I'm only about 30% gray. That mixed in with my lack-luster natural brown hair would not be a look anyone should strive for.
- The process of growing out the colored hair to go grey seems unwieldy, especially on long hair. I'd have to cut my hair short and that's not something I want to do right now.
Though our Susan Keats has reviewed Madison Reed hair color to great satisfaction, I am still going to my hair stylist for my coloring. Maybe it's because of an unnecessary sense of loyalty? But I think that it's mostly because I am lazy with that type of DIY beauty stuff (can't even do a facial mask at home) and, it's really because I love the custom color that my stylist has created for me. I want to hold on to that.
What used to be an every-6-week trip to the hair salon 15 years ago – when hair color was applied for fun and to brighten my hair, it became an every-5-weeks trip 5 years later as the grays started appearing and every-4-weeks in the last three years. It should really be every 3 weeks. By the end of week 3, I have a noticeable ¼+ inch of gray roots showing. And since the gray is conveniently clustered right in the area where I part my hair, the gray roots are really apparent and drive me crazy. And make me look like I'm balding. I stick it out for another full week, but that last week needs touch ups.
One time, out of desperation and before I knew better, I did the drugstore-brand root coloring thing. I only did that once as I was severely reprimanded by my stylist. That was a bad choice for all sorts of reasons (wrong color choice, chemicals…).
Then I tried other root cover ups like the hair mascaras and the sprays. Though these work to cover the grays, I don't like the film it leaves on my hair, how it makes my hair sticky and thick but not in a good way.
When I saw that Madison Reed had just launched their Root Touch Up, I bought the product immediately. This particular root touch up is a powder formula. It's foolproof to apply. In less than 2 minutes, my roots where covered and my scalp didn't look so bare anymore. Unlike the other root cover up products, this one didn't leave my hair with an icky, sticky texture. And, as claimed, the color didn't transfer on anything (pillows, hat, shirt) and stayed put all day.
However the next day, a good portion of the roots were showing again. Though the product info states that it will stay put until the next shampoo and that you can walk in the rain, workout or go swimming without worrying about the color coming off, from my experience, this is a single-day-wear application. Which is not a problem as it only takes an instant to apply. OK, so it could be that I could have been a little more meticulous and spent a little more time on my roots to ensure that the colored powder was well applied and really “got in there”, but a fresh application as needed the next morning works perfectly for me.
Pretty much love it. See why in the photos below:
And there is more to love about this product:
- Like other Madison Reed products, the Root Touch Up has a low chemical profile and contains no titanium dioxide, parabens, sulfates or gluten.
- It's oil absorbing has many of the properties of dry shampoo. One stone. Two birds.
- It includes ingredients like argan oil, keratin and ginseng root to restore elasticity, promotes shine, and helps hair lock in color.
- It's also cruelty-free.
- And it comes in a cute slim compact that can be carried anywhere and that spells “Hello Beautiful” when you open it. Cute.
- P.S. It works the other way around too: to cover dark roots for lighter colored hair.
You can purchase the Root Touch Up product directly from the Madison Reed site for $29.95. Choose from 8 colors – mine is Medium Brown. The product is said to last about 60 applications. At that rate, it will last me 2 to 3 years. Good deal!
Will you let me know if you try it?
P.S., a disclosure: The curated content in this post contains affiliate links. This means that if you buy anything that I recommend from these links, I may receive a small commission from the merchants. It's at no extra cost to you. I only mention products that I truly believe in. Thanks for supporting this site!